Customer Relations

If you have a good product or service, you can, by nurturing excellent customer relations, increase

• Sales
• Profitability
• Organisational life expectancy
• Employee job satisfaction.

At the same time, you will reduce

• The cost of sales
• The volume of complaints
• Employee stress
• Staff turnover.

Excellent customer relations involve the following:

Systems as well as smiles win the day.

• Customer focus
• Ensuring an outstandingly positive experience for customers
• Business procedures being used to benefit the customer
• Employees who are encouraged and empowered to delight the customer
• Acting on feedback
• Walking the talk.

 

Copyright © Roisin Murray and Wallace Murray