Client Account Managementby Rus Slater
Want to know more?
This topic is going to be useful reading for general information about customers and service
These topics will be really useful particularly when you are working to manage your customer’s expectations and build relationships across the customer powerbase.
The art of client service: 58 things every advertising and marketing professional should know
Robert Solomon, published by Kaplan Trade, 2008 Revised edition, 208 pages
This is a pocket-sized, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Although specifically aimed at the advertising account manager, the fundamentals in this book are the same for any industry.
You can also contact the author directly: Rus Slater